Facebook Headline Formulas That Made Me Over $1,000,000

HEADLINE #1: How I/We/The avatar Got Rid Of The Problem Once And For All/ For Good

Financial Planners: How I Got Rid Of My Retirement Worries Once and for All

Dentists: How My Patients Got Rid Of Their Toothaches Once and for All

Headhunters: How Our Clients Got Rid Of Their Lousy Job They Hated Once and for All

Health Clubs:  How Our Clients Got Rid Of That Sluggish Feeling Once and for All

Caterers: How Our Clients Got Rid Of Planning Woes Once and for All

Chiropractors: How Our Clients Got Rid Of Their Back Pain Once and for All

Web Designers: How Our Clients Got Rid Of Their Web Site Problems Once and for All

Weight Loss: How I Got Rid Of My Size 18 Clothes/Pants Once and For All

Personal development: How I Got Rid Of My Self Esteem Issues Once and For All

HEADLINE #2: How I/We/The avatar Got To Live The Life Of My Dreams/ Reached My Goal

Real Estate Agent: How I Got to Live in a Dream Home

Accountant: How I Got to Pay Lower Taxes

Discount Carpet Store: How I Got to Buy Beautiful New Carpets — at 50% Off

Chiropractor:  How I Got to Feel Alive Again — Without Taking Pills For My Back Pain

Web Hosting Company: How I Found The Best Web Hosting & Saved A Fortune

Babysitting Service: How I Found The Best Babysitting Service & I Can Go Out Again Daily

Headhunter: How I Found A Great New Job That Pays Me Double Salary

Housepainter: How I Got My House Painted While Saving 30% Of My Budget

Tire Store: How I Found Great-Looking New Tires At The Best Price

Weight loss: How I Got To Wearing A Size 10 Without Ever Being Hungry or

How I Developed A Fast Metabolisms Once Again

How A Senior Developed A Teenager’s Metabolisms

How I Got Back To Wearing My Skinny Jeans or

How I Made All My Clothes Loose

HEADLINE #3: How I Built A Body (Achieved The Goal) That I Am Proud Of

Most people are secretly dissatisfied with some aspect of who they are, what they have or the way they do things.

This headline offers them a way out of that dissatisfaction, by promising they can be proud of the same thing they are currently dissatisfied with, or even ashamed of.

HEADLINE #4: My Lazy Way To Get A Flat Tummy (Achieve The Goal) or How I Got A Flat Tummy The Lazy Way

Everything that people really want, seems like a lot of work — even if it isn’t really.

You can take advantage of this incorrect perception by presenting whatever you are trying to sell as the “lazy person’s way” to do something.

HEADLINE #5: THIS Has Made Me Slim & Sexy Even Though I'm 58 – (Helped Me Get/ Helped Me Reach My Goal) Even Though I Have The Same Difficulty As The Reader.

It works so well because makes people curios what is “THIS”.  When they see that you have already reached the same goal that they want, they are even more likely to click. 

HEADLINE #6: This Is Why I Am Slim and Energized (This Is Why I Reached My Goal)

It is very similar to the previous one, but makes people even more curious about what they did. 

HEADLINE #7: 99% Of Seniors Have No Clue About This New Metabolism Boosting Method (99% Of People Have Never Heard About This New Method Of Reaching The Goal).

Makes people really curious, because it speaks about something the most people have never heard about reaching the goal. Plus adding the word NEW, makes people even more curious. 

HEADLINE #8: The 7 Early Signs Of Me Having A Heart Attack (The 7 Early Signs Of Me Experiencing The Worst Scenario).

This headline works so well because people are often nervous about trouble ahead, and will be drawn into an ad with a headline like this to see if any of the warning signs apply in their situation.

Can make people feel bad and feel stressed, so be sure only advertise it if your account has a high reputation, because it got me a shot down after it made me close to $100,000.

HEADLINE #9: How I Easily Got Back To Wearing My Skinny Jeans (I Reached My Goal) With This New Method/ How I Easily Went Back To A Size 10 With This New Method

When you tell people that reaching the same goal as they want to reach by using a new method, everyone will want to see what the new method is.

HEADLINE #10: Why Some People Always Stay Skinny (Reach Their Goal) No Matter What They Eat (Do a crazy thing that most people think goes against the goal).

Why Some Women Always Stay Skinny Even When They Eat A Chocolate Per Day

Why Some Investors Almost Always Make Money, Even When The Stock Market Goes Down

Why Some Seniors Almost Always Have High Energy Even When They Don't Eat Right

The reason this headline was so successful is that it didn’t make a blanket statement. It didn’t say: Why All People Always Make Money In the Stock Market. It didn’t even say: Why Some People Always Make Money when the Stock Market Goes Down.

What it said was, “Why Some People Almost Always Make Money Even When the Stock Market Goes Down.”

Now, that’s interesting. And plausible. Because by admitting that even the most fortunate or clever investor among us doesn’t live in a perfect world, this headline gains in credibility and power to arouse curiosity.